Aim:
To create an E-Commerce website, for "Audio Wears".
The website will help the user to easily select and buy the best audio wear from the company store and compare them from the range of existing products in no time.
Process Followed:
1. Identifying the user: age group: 15 to 65+, Anyone who watches videos and listens to music and
more things.
2. Studying the market by performing "competitive analysis" on existing brands websites and
identifying there USP, Good and Bad points.
3. Identifying the common pain points and challenges faced by these brands based on 1st step and
3. Identifying the common pain points and challenges faced by these brands based on 1st step and
solving these challenges, pain points and including them in the website.
4. Defining the product goal: "Offering a range of best audio wear products in the market with
4. Defining the product goal: "Offering a range of best audio wear products in the market with
amazing offers and a user-friendly interface".
5. Ideation and Card Sorting based on the data collected.
6. Defining the process flow by creating a flow chart.
7. Implementing and testing the idea with the help of mid-fidelity wireframe.
5. Ideation and Card Sorting based on the data collected.
6. Defining the process flow by creating a flow chart.
7. Implementing and testing the idea with the help of mid-fidelity wireframe.
Problems Identified:
1. Hard and difficult to navigate headers.
2. Unclear display of product description and it's full details like:
Product overview, reviews, Specs, FAQ.
3. Unclear Use of CTA buttons.
4. Bad and hard to navigate product buying flow.
2. Unclear display of product description and it's full details like:
Product overview, reviews, Specs, FAQ.
3. Unclear Use of CTA buttons.
4. Bad and hard to navigate product buying flow.
Product / Website:
Wear n Play
Wear n Play is an Indian company that offers range of best audio products in market with amazing offers through it's website.
Selling: Speakers, headphones, Earphones.
Selling: Speakers, headphones, Earphones.
User Personas
Studying the market by performing
Creating Flow Chart
Wireframing
1. Home Page
1.1 Home Page (explaining the sections)
2. Product Detail Page
Header
App Bar: Bottom
