For a class project, we were tasked with choosing an existing product that could be found in the market on our college campus. 

Trojan is a brand that markets itself towards men. It places emphasis on visual graphics and language that actually can often cause embarrassment for purchasers. I wanted to remove the gender stereotype and stigmas on buying condoms, and package them for what they are, a health product. While still communicating the trust of the Trojan brand, but with straight forward language and graphics, it makes purchasing condoms less shameful and easier to do.