JP Enterprises provided design, content development, and programming/build of a website for the new U.S. presence of BRAR, an Italian-based manufacturer of water-cooled cables for electric arc and ladle furnaces used in steel mills.

When BRAR, headquartered in Italy, established a U.S. location in early 2011, their local representative was familiar with JP Enterprises’ work for another client, Acutran. So BRAR USA asked JP to develop a small website promoting its repair services for water-cooled cables used in the 

steel industry.

While not a complex build, JP’s vision was to build a simple, professional site that emphasized BRAR’s outstanding customer service for cable repair, revolutionary rotating terminal design, and online preventive maintenance system. To this end, JP’s writer and web designer worked closely with both BRAR USA and the BRAR parent organization throughout the project.

In addition to the website, JP also designed complementary print collateral that BRAR USA sales representatives can leave with steel mills after 

sales calls.