OPEN UP THE WONDERLAND OF KACHI
Client: Aeon Mall Hai Phong Le Chan
Agency: Gravity Vietnam
Concept & Design: Look Concept
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CONCEPT & INSPIRATION
Inspired by the magical Mid-Autumn Festival, this design concept takes you on an enchanting adventure into the whimsical "Wonderland of Kachi." Follow the story of Kachi and his friends as they embark on a quest to find the elusive full moon, getting lost in a mystical fairy world filled with friendly characters like the Moon Lady, Moon Rabbit, and mischievous fairies. This captivating narrative aims to recreate the nostalgic memories of the Mid-Autumn Festival for everyone in the digital age.
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MOODBOARD
Warm autumnal tones of yellow, orange, and green evoke the cozy feeling of fall.
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SKETCH
Iconic Mid-Autumn Festival elements like stylized lanterns, the glowing moon, and natural motifs like trees and flowers transport visitors to a magical fairy realm.
The main characters, Kachi sister and Kachi brother, are inspired by whimsical fairytale costumes. Kachi sister dons bird wings and carries a glowing lantern, while Kachi brother wields a magic wand and wears a unique robe. Supporting characters like the dragonfly, fairies, moon rabbit, and firefly bring the fairy world to life.
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3D DESIGN
On the 1st floor, the impressive decor highlight is a tunnel-like entrance that welcomes guests into the fairy world. The iconic Kachi brothers stand at the gate, inviting everyone to join their moonlit adventure.
Further down the aisle, a giant, glowing moon installation sets the perfect mid-autumn ambiance.
The 3rd floor features a miniature fairy world centered around a massive, luminous moon sculpture. Stylized trees, flowers, and familiar lantern motifs create a sense of being lost in an enchanted realm.
