Introducing Satchel, a new travel agency offering a range of exotic destinations for travelers on a budget. As Satchel's graphic designer, I was tasked with creating a cohesive brand identity that conveyed a sense of importance and accessibility.
To achieve this, I designed a memorable and easily recognizable logo that combines an abstract interpretation of the seascape with a modern, bold style. The vibrant color palette was carefully selected to evoke a sense of excitement and energy, while also being versatile enough to work in a variety of environments.
The brand's messaging emphasizes the expertise of Satchel's travel experts who can offer the lowest prices on exotic destinations. This message is reinforced by bold typography and clear calls to action, which help to reinforce the brand's message.
The brand's messaging emphasizes the expertise of Satchel's travel experts who can offer the lowest prices on exotic destinations. This message is reinforced by bold typography and clear calls to action, which help to reinforce the brand's message.
The end result is a visually striking and effective brand identity that sets Satchel apart in a competitive market.
