Crystal Nails rebranding BRIEF
Crystal Nails is the main innovator in the artificial nail industry became its biggest player, both in sales and in education has a prominent role. In Hungary, its position is stable, and it's one of the first nor is it endangered by its competitors.
Imagine that Crystal Nails is the leader in the East-Central European region
is present as a brand on the artificial nail market. A premium, known and recognized
we are talking about a brand that is not only for artificial nail construction and care
distributes necessary raw materials and accessories, but also knowledge.
The primary target group is small and large businesses engaged in the construction of artificial nails businesses, workers in the beauty industry can be considered. But the last years based on his experience, the proportion of customers who buy for their own use at home rises high.
Insight: “Since I've always been interested in fashion, the beauty industry, and pretty good at my dexterity, the nail profession was an ideal choice for me.
I was able to learn it even without significant capital and a larger investment
foundations, and then I was able to start working and building a client base. My goal is to
I want to constantly improve with new techniques and ideas
not only to keep, but also to raise my clientele to a higher level."
Brand experience: Varied, colorful nails are about self-expression about openness to new things, the desire to seize new opportunities they say It has direction, momentum, power, and energy, which the brand needs to finish. It is a playful, pathfinder, innovator and decidedly feminine driving force (Girl Power). This is what the brand must express at every touchpoint.
Keywords: INNOVATIVE, STYLISH, MOTIVATING, ENERGY, FEMININE, YOUNG, EXCITING, CREATIVE, IMAGINATIVE
Slogan: It always works with new power!
Imagine that Crystal Nails is the leader in the East-Central European region
is present as a brand on the artificial nail market. A premium, known and recognized
we are talking about a brand that is not only for artificial nail construction and care
distributes necessary raw materials and accessories, but also knowledge.
The primary target group is small and large businesses engaged in the construction of artificial nails businesses, workers in the beauty industry can be considered. But the last years based on his experience, the proportion of customers who buy for their own use at home rises high.
Insight: “Since I've always been interested in fashion, the beauty industry, and pretty good at my dexterity, the nail profession was an ideal choice for me.
I was able to learn it even without significant capital and a larger investment
foundations, and then I was able to start working and building a client base. My goal is to
I want to constantly improve with new techniques and ideas
not only to keep, but also to raise my clientele to a higher level."
Brand experience: Varied, colorful nails are about self-expression about openness to new things, the desire to seize new opportunities they say It has direction, momentum, power, and energy, which the brand needs to finish. It is a playful, pathfinder, innovator and decidedly feminine driving force (Girl Power). This is what the brand must express at every touchpoint.
Keywords: INNOVATIVE, STYLISH, MOTIVATING, ENERGY, FEMININE, YOUNG, EXCITING, CREATIVE, IMAGINATIVE
Slogan: It always works with new power!
The brand wanted its own "diamond" shape reminiscent of the logo. This is used on the packaging of various products. It was not possible to have a specific diamond shape, because the Hungarian competition already owns one.
