Motiv-Ates is a company that produces a line of plant-based energy snacks geared towards athletes, students, office workers, or anyone else who might want a healthy, quick pick-me-up.
The initial package design sought to combine the main three colours of the brand whilst also hinting to the contents of the product via the colourful illustrations of different fruits and vegetables.
Following a careful revision, more illustrations were added to the package design and the product line's slogan was relocated to the top of the bag, in the center of the sealing tab.
A second design was also created to explore the appearance of the product if the brand colours were shifted around. The end result was a brighter package with a more legible logo placement.
The flat designs below show part of the progression towards the final package designs:
This is the brand style sheet:
