Kol Airlines Branding Guide
This is a branding guide for Kol Airlines, a fictional daughter company of Asiana Airlines which is primarily based in South Korea and is seeking to bridge the gap between eastern and western countries. Our brand's marketing demographic is younger frequent flyers, like university students, who are interested in international travel. Meaning "call" but often used as slang for "bet" or "I'm in" in Korean, "Kol" (콜) was the perfect name to branch into a more youthful, energetic market and expresses the enthusiasm we provide to our customers. This branding guide provides some of the basic ideas behind the making of Kol as well as serving as a guideline for any future design work.
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