Title: Full Branding - Beach Resort - Angola - Luanda
Client: Kianda Beach Resort
Year: 2015
Year: 2015
DESCRIPTIVE MEMORY
Introducing the Kianda Beach Resort Logo design concept.
In Angolan culture the mermaid derives from the etymology of the word KIANDA, which means protective goddess of fishermen who go for fishing in the seas. Kianda it is often referred to as mermaid form, so the choice was natural.
The silhouette resembles the moon and the sun, which will be constant in the resort, on the one hand Beach tourism and beach fun where the sun will be one of the biggest attractions, on the other hand the moon is related to nightlife, parties at the resort bar and restaurant. And the possibility of overnight stay at the resort itself.
Regarding color, we sought to find color palettes that conveyed the tropical aspect that is present throughout our Resort. For this purpose palettes were created of colors related to the beach, tropical fruits, beach sand, sea color, etc.
Color Palettes - Hot Tropical Colors
Lettering and Logo Design - Brainstorm
Color Testing - with the chosen palettes and shapes
Brainstorm - Narrow to two color palettes and two font types
Chosen Logo - Black n White version
Stationary and Applications
