Haiduc Beer packaging design
Haiduc is a light beer that is part of the Penny Private Labels (REWE Group) portfolio. The challenge was to design
a beer brand from scratch and to infuse it with a strong Romanian character, starting with the name and finishing with the graphics.
The design is a modern interpretation of lettering with slavicinfluences and the name comes from a countryside type of bandit
who took from the rich bourgeois and gave to the poor and needy.
Client: Penny, REWE Group
Agency: Centrade Cheil
Art direction & Design: Adrian Rosianu
