IHG. Wish Yourself Here. After presenting three creative platforms, one was chosen to roll out across Europe. 

The key insight is that in Europe, IHG has more hotels to suit more budgets than any other group of hotels, so wherever you wish to go for a Summer Weekend break, IHG are already there.

Press, outdoor, social and online advertising pushed consumers to the IHG Wish Yourself Here website for inspiration & exclusive booking deals.

Following the success of this campaign, the agency were chosen to create and deliver many other seasonal promotions for IHG across Europe.