PROPOSTAS
BRANDING INTERCONTINENTAL LISBON
MY-OH-MY# PASTRY
My-oh-my is a pure delight expression. And ear catching as a name for a very special pastry in Lisbon.
A classic shape is used as a support of a solid and elegant typography (InterContinental brand book) that brings sophistication on any collateral material development for the brand. An absolute exercise of symmetry and pure classicism.
AKLA# RESTAURANT
Akla is an Arabic term that simply means "meal." And a meal is a moment to be shared with someone special. A wide range of arabic ingredients were introduced on the portuguese cooking for years, and this name is a celebration about this millennial cultural mash up.
This project reveals a solid shape inspired by the ancient portuguese arabic-inspired tile design, providing freshness and hype to the name through a distinctly modern set of typography.
UPTOWN# BAR
The Lisbon movida doesn't have to occur in the downtown. Now there's a special place to meet friends, and have a wonderful time. InterContinental presents the new Uptown of Lisbon, in 2015.
The development of the identity is inspired in a unique cosmopolitan design mood, creating hype for the brand with solid yet modern typos.
Projecto desenvolvido na HUMAN CREATIVITY.
Apenas uma pequena amostra do branding para os três novos espaços do InterContinental Lisbon.
