Brand Identity | Logo Design
TAKINO
TAKINO
TAKINO is a skateboard parts manufacturer specializing in skateboard bearings. The brand’s mission is to satisfy skaters’ need for smooth rides even under intense daily use, by providing high-quality, durable, and long-lasting bearings.TAKINO has long been an OEM for international skateboard brands. However, as a newcomer in the skateboard brand market, it needs a new identity that showcases its manufacturing expertise and aligns with skateboard culture. For this reason, the brand chose to revolve around a straightforward, professional, and experimental atmosphere, which are key features provided by the brand to connect with the next generation of skaters.When creating the logo, inclined lines and elongated widths were chosen to convey a feeling of speed and reliable durability. The distinctive groove of a ball bearing was integrated into the letter "I," highlighting a key aspect of bearings and adding a unique element to the logo, reflecting the distinctiveness of skateboard culture.
TAKINO 是一家專門生產滑板軸承的滑板零件製造商。該品牌的使命是透過提供高品質、耐用且持久的軸承來滿足滑者即使在日常高強度使用下也能長久使用的需求。TAKINO 長期為國際滑板品牌代工。然而，作為滑板品牌市場的後進者，它需要一個新的形象來展示其製造專業並符合滑板文化。出於這個原因，該品牌選擇圍繞著一種直率、專業並融入實驗感的氛圍，這些都是為了與下一代的滑板愛好者而塑造的關鍵特徵。在標誌設計中，選擇了傾斜的線條與較寬的字重來傳達速度和牢靠耐用的感覺。滾珠軸承獨特的凹槽融入字母 “I” ，突出了軸承的一個關鍵記憶點，也為標誌增添了特質 - 滑板文化隱含的獨特性。
This is a self-initiated experimental project, not a formal business collaboration.
