HOA DISPLAY:
Introducing HOA display, a neo grotesque font inspired by the nostalgic pattern of " GẠCH BÔNG " - a traditional floor tile in Vietnamese architecture. The font is designed for display purposes, mainly used for media products, but can also be displayed in the form of paragraphs and text. The font is still under development with the mission of spreading the traditional values of Vietnam in each character.
Typeface: HOA display
Type Design: Lam Nguyen
Copywriting: Lam Nguyen
Type Design: Lam Nguyen
Copywriting: Lam Nguyen
Gạch bông - a traditional building material in Vietnam, made from clay, sand, straw, and water, represent the country's cultural heritage. Handmade and sun-dried, these eco-friendly bricks symbolize Vietnamese ingenuity and preservation of tradition, blending ancient techniques with modern sustainability.
The font is inspired by the perfect symmetry of the tile patterns, which creates a sense of balance and harmony from "tile".
The characters feature distinctive curved lines and are cut at typical angles, which gives them a sense of lightness, grace, and fluidity.
HOA display currently consists of 94 characters, and the Vietnamese version is being developed.
