As a Cluster Graphic Designer at InterContinental Hotels Group Dubai Festival City, I lead the brand and identity design for five properties and 16 food and beverage outlets.   For two and a half years, I helped the team at DFC to create marketing designs and build digital experiences across social media platforms.

I was assigned with a challenging project to create a new brand under InterContinental. Festival Arena by InterContinental is a venue space that may be personalized and/or branded for any event, regardless of size or complexity.

Launched a brand new food and beverage picnic concept at Al Badia Golf Club by InterContinental. A night version of the same concept was introduced as well named – Moonlit Picnic.

Launched a brand new BBQ night concept at the main restaurant Zaytoun in Crowne Plaza Dubai Festival City. With spectacular views of the Dubai Skyline and the soothing tunes, the BBQ concept was one of its kind in Dubai.